(I scanned this using a printer, so it might look a bit
funny.)So they use plenty of advertising techniques in this prius ad,
and I’m just going to list a couple.
Advante
Garde: This is the suggestion that the product puts the user
ahead of the times. Of course, you can see this through the futuristic-looking
scenery of buildings and hills, along with a road leading into the sun, or the
“future.” Using this technique is an appeal to the need dominate, to move
forward in the world. They also appeal to the need to escape, to go off into
the distance.
Gestalt:
Sublimal Persuasion: Here, I’ll talk about the way the lighting is
used. Obviously, it’s artificial,
creating an almost dreamlike state with the sun peeking out from half the
clouds. This appeals to the need to escape from the real world and into the
dreamlike .
Facts
and Figures: Here, they use facts to make the product seem
more credible. Most people probably don’t understand the facts, they probably just
sound good. Using this appeals to the need to satisfy curiosity, satisfying the
consumer’s desire to know more.
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