Tech Ads, its a Short Story

So, im just going to do a short one  because I ran out of ideas, and ive been told my blogs are too long.

If you guys didn’t know, there’s a group of Youtubers on a certain site who do tech-related videos. They also have a fairly snazzy name which is Team Crispy. The team members consist of Marques Brownlee, Lew Hilsenteger, Austin Evans, Jonathan Morrison, and Judner Aura. Of these people, I subscribe and am addicted to two: Marques Brownlee and Lew Hilsenteger, otherwise known as MKBHD and Unbox Therapy. So, im just going to go into the two.

MKBHD- this guy is famed for making high-class technology videos. He definitely appeals to high class people. Some devices he reviews are various Samsung smartphones with glass and metal build and the highest quality screen and camera. The dang thing goes over a thousand dollars. This shows the advertising approach high-quality companies like Samsung use to sell their devices, they focus on how high class it makes you feel. This obviously appeals to the need for prominence because you want to feel high class and stuff.

Unbox Therapy- Lew takes a different approach. Unlike MKBHD, Lew focuses on the entertainment aspect rather than the informative aspect. He cracks a lot of jokes, acts funny, and unboxes cool stuff. He’s more of a normal-person’s man, in comparison to MKBHD’s high class. Thus the products he features on his channel are more for the common people. He’s done stuff like a $4 smartphone, a Bluetooth headphone hat, and, most recently, a crank-to-charge Iphone case. Because these products reflect the common people, they reflect what is advertised to the common people. interestingly enough, tech is advertised to the common people mainly for utility, hitting the logos center. This makes the most sense because “utility over looks.”

So this short discussion hit some points about how tech is advertised to different classes. To the high class, it acts like a luxury item while, the average joe, it is seen for its utility.